8/11/2023 0 Comments Gen zed streaming![]() ![]() Gen Z viewers make TikTok their top entertainment platform (69 per cent) followed by social media app Instagram (64 per cent). ![]() ![]() Over three quarters of Gen Z visit entertainment platforms and social media apps to find relevant recommendations and ideas for what to watch. 650 VICE audience members in Ontario, Canada - 500 people ages 14-22 (Gen Z) with an. Entertainment platforms and social media apps are the #1 way Gen Z-ers find what to watch next. Using these learnings, we then conducted an online survey among.34 per cent of Gen Z have purchased a product through a QR code shown on a TV ad. 44 per cent of Gen Z have paused an ad on TV to look up a product or make a purchase. There are exciting new ways to drive measurable omniscreen outcomes instantly if advertisers are willing to think outside the box and embrace emerging technologies.Advertisers should optimise their ads for mobile devices and incorporate mobile-focused calls-to-action that leverage this behaviour, such as QR codes. 47 per cent of Gen Z shop online when watching TV. 85 per cent of Gen Z look at a mobile device while watching TV. Gen Z leverages mobile devices more often than any other audience demographic while consuming television.65 per cent of Gen Z do not have access to a traditional cable TV subscription. Eight in 10 Gen Z-ers watch TV via streaming services. Gen Z engages with TV differently than any other generation, creating entirely new opportunities for advertisers. It comes as no surprise that the only demographic that exclusively grew up in a cord-cutting world are big consumers of streaming services today.“This generation is reshaping how content is consumed across every screen, highlighting a critical need for advertisers to embrace an omniscreen approach that connects all the dots of where these audiences watch TV today.” “It’s always been important for advertisers to drive performance, but a necessity today is how well you can reach Gen Z - a highly elusive segment of the population,” said Samba TV co-founder and CEO Ashwin Navin. Additionally, the findings further highlight entertainment platforms and social media apps are the top sources for discovering new shows and movies, with TikTok being the most turned-to destination for this demographic. The data also reveals that Gen Z frequently shops online while watching TV, creating an opportunity for advertisers to drive instant omniscreen outcomes. ![]()
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